Cheerful Vacuum Fulga launches yet another product from the Bunatati Cu Milk series.
Lightning Wednesday - my goodness of milk with honey - completes the range of milk with Fulga flavors - Bunatati with Milk launched in 2008, which also includes: Chocolate (cocoa milk and chocolate taste), Vanilapte (vanilla flavored milk) and Capsulapte (milk with strawberry taste).
"We have introduced a new version of milk and honey in the range Bunatati with Milk because it is a healthy and very good combination to taste. In fact, honey milk is a traditional drink that is part of the nutrition of Romanians, especially of children", says Cristina Miclea, brand manager of Albalact Alba Iulia.
With this new launch, Fulga will return to the small screens in a new advertising campaign, which will start at the end of January and will end in March. The communication campaign includes the 15-second TV spot - "Easy Dream Sleep" - and will be played on the most important TV channels. In parallel, there will be a tasting campaign in all supermarkets and hypermarkets in the country.
"Fulga Mierlapte is a very good product to drink before bed and brings us the playful Fulga in a new hypostasis, in the night landscape, ready for bed. And of course, our character has a special way to play with day and night, in a enchanting universe where everyone seems to be getting ready for bed: the bees bring the night hats, the helmet stars, and the moon snaps ", completes Loredana Popasav, new business director, Publicis Romania.
Fulga has remained the same child that we have known for several years: he makes small and funny grammatical mistakes, he is surprised by the logic he has while stating a truism, he is playful and full of life.
An Albalact Alba Iulia product, Fulga is the market leader in the UHT milk category with flavors. The products are packaged in modern eco-friendly and easy-to-handle TetraPak boxes, in 250 ml and 1l boxes.